Year
2022
Client
Bollycoin
Category
Marketing
Back in 2022, when NFTs were the toast of the tech world, I got the chance to blend Bollywood drama with blockchain tech enter BollyCoin. The idea? Take cult-favorite moments from Bollywood films, pixelate them to perfection, and mint them as NFTs.
BollyCoin was on a mission to immortalize iconic scenes and characters from Bollywood cinema by partnering with production houses and licensing rights to turn them into collectible digital tokens. Think of it as owning a tiny, animated slice of Bollywood history on the blockchain.
My role? Reimagine Dabangg in pixels.
This project was a love letter to both nostalgia and experimentation. I illustrated over 10 unique characters from Dabangg, including multiple outfit variations and accessories, each designed to reflect their personality with minimal pixels and maximum impact.
From Chulbul Pandey's unmistakable swagger to the sparkle in Rajjo’s eyes, every element was stripped down to its essence and rebuilt in a pixel-perfect style. While I used Adobe Illustrator for the creation, a lot of time went into understanding how to retain recognizability and expression within the limitations of pixel art.
We played around with color palettes, exaggeration, and proportions to land on visuals that were iconic and Web3-ready. Whether it was heart-shaped glasses or festive kurtas, the fun was in the details.
