Budweiser Beats

Budweiser Beats

Budweiser Beats

A vibrant visual tale of creative blocks and the drink that breaks them

A vibrant visual tale of creative blocks and the drink that breaks them

A vibrant visual tale of creative blocks and the drink that breaks them

Budweiser Beats
Budweiser Beats
Budweiser Beats

Year

2023

Client

Budweiser Beats

Category

Marketing
Concept
Concept
Concept

What does creative energy look like when it’s canned?
That was the starting point for this piece.


The brief was to showcase how Budweiser Beats helps creators break through their blocks. I imagined the can not just as a drink, but as a central fuel source channeling energy, movement, and momentum into a universe built entirely around creativity.


The idea was to create a visual metaphor for flow state the kind of buzz that sparks ideas, fuels wild thoughts, and gets people making again. From that spark came a dynamic world orbiting around the can: playful, chaotic, and alive with the pulse of imagination.

Woman in Garage
Woman in Garage
Woman in Garage

A closer look at the chaos.
Each frame in this grid captures a different kind of creative high

A closer look at the chaos.
Each frame in this grid captures a different kind of creative high

A closer look at the chaos.
Each frame in this grid captures a different kind of creative high

Design
Design
Design

Once the concept was locked, it was time to bring the chaos to life.


At the center sits the Budweiser Beats can that is bold, confident, and buzzing with energy. Orbiting around it is a cast of creators, each in their zone: a designer deep in layers, a skater mid-flip, a musician chasing sound waves, a painter caught in a color rush. Every character was imagined to represent a different creative flow, showing how the buzz hits differently for everyone.


The composition is dense and dynamic—built to feel like a mind-map of inspiration mid-explosion. I played with exaggerated motion, layered details, and textured brushes to give it that gritty, handcrafted vibe. Grain, strokes, and playful proportions help capture the beautiful mess of the creative process.


It’s not just a scene, it’s a whole moodboard of creative energy.

Working BTS
Working BTS
Working BTS
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