Year
2023
Client
CRED
Category
Packaging
This packaging was designed to transform unboxing into a thoughtful and curated experience. Inspired by a marketplace storefront, the house-shaped structure brings a sense of familiarity and exclusivity, like opening a selection of handpicked essentials.
The illustration style for CRED Minis leans into a lush, nature-inspired aesthetic, blending foliage, florals, and natural textures to create a dreamy garden-like environment. Every element is digitally illustrated with soft gradients and smooth textures, giving the box a premium yet playful feel.
The day version features a vibrant palette of fresh greens and warm yellows, evoking energy, brightness, and a sense of newness. In contrast, the night version transitions into deep purples and cool blues, bringing a more indulgent, calming, and mystical tone to the design.
The subtle use of textures, layered botanical elements, and minimal product hints within the environment ensures that the packaging doesn’t just look good—it feels immersive and intentional, aligning perfectly with CRED’s visually rich and detail-driven aesthetic.