Year
2023-2025
Client
CRED
Category
DIGITAL Illustration
Each illustration in this series was designed to bring CRED Store campaigns to life through bold concepts and striking compositions. With every drop, a new visual idea and illustration style was explored—tailored to match the product category and campaign mood.
The goal was always to present everyday products in unexpected, imaginative ways using detailed, texture-rich illustrations. From fashion to food, tech to beauty each piece turns the product into the hero of its own visual story.
Every project within the portfolio tells a unique story from the creative process to the final design making each illustration a reflection of both thought and craft.
Crafted in Procreate, the style combines bold compositions, rich textures, and tailored color palettes. It’s concept-first and detail-focused, bringing fresh energy to every campaign while staying visually cohesive.
